Demonstrating lifestyle brands to consumers

Natural, Organic, Local and Speciality

Victoria and Vancouver Island

About Spotlight Marketing

Quality, wellness and innovation

Bringing to the table passion and expertise for promoting products in the natural, organic and specialty sectors is what we are all about.  We focus on products that exemplify quality, wellness and innovation. Our company vision is to provide awareness of lifestyle brand choices to as many consumers as possible.

Solid vendor relationships

Within our region of Victoria and Vancouver Island we have excellent working relationships with major vendors that include Whole Foods, Fairway Market and Country Grocer as well as popular local retailers that include Market Stores, Lifestyle Markets and Planet Organic.  We will execute an integrative in-store demonstration campaign.

Our Brand Ambassadors

Our Team is spotlight ready, all hired and trained by company owner Sherry Lossing, whose entrepreneurial background includes retail management, merchandising programs and sales training.  The Team understands the need to engage the customer…establishing a rapport, knowledgeably answering questions and selling through the product.

Solid Vendor Relationships

Engage the customer

Establish a rapport

Knowledgeably answer questions

Sell through the product

Spotlight Marketing Services

Effective Product Demonstrations

We take great pride in conducting demonstrations that engage, educate and connect consumers to brands.  Our mandate is to spotlight each brand we work with in an approachable and authentic way.  In order to offer the highest possible level of service we specialize in the Victoria and Vancouver Island regions.

Put you in the spotlight

We know our local market intimately and can contribute advice on location and timing as well as social media postings to maximize event success. Whether a single in-store demo, or a coordinated longer term demonstration campaign, we will put your brand directly in the spotlight.

Post-event report

Our clients receive a detailed post-event report that offers valuable insight into the demonstration dynamics.  The report contains feedback from consumers, ambassadors and store management, store traffic levels and sales and inventory reports.  We supply all presentation materials such as tables, covers, sampling tableware, napkins and gloves.

Spotlight Marketing Testimonials

Level Ground Coffee

Spotlight Marketing did a fantastic job demoing Level Ground products. They were able to send their brand ambassadors to many stores across the island, from Campbell River south to Victoria. The brand ambassadors were professional and approachable and did a wonderful job of sampling and explaining the products. Spotlight Marketing also promoted all the events they were hired for by sharing updates and pictures on social media. Their feedback after the demos was very valuable and insightful. I will definitely use them again.

Paul Whittaker
Level Ground Coffee

Red Crown Pomegranate

Over the past four months, Spotlight Marketing has been an amazing partner who has represented our brand at different store locations across Vancouver Island. With support from Spotlight Marketing, we have delivered over 30 in-store demonstrations, which has added tremendous value to our brand awareness and significantly increased our sales. The team at Spotlight have demonstrated a professional approach to their work, and never shied away from going the extra mile to ensure adequate representation of our brand. Red Crown is very grateful for Sherry, John, and all the Brand Ambassadors for their hard work, dedication and commitment. It has been a true pleasure working with you.

Eyyub Hajiyev
Red Crown Pomegranate

Pure Creations

I wanted to take a moment to thank you for your continued support and for helping us spread the word about our products! We are very thankful for your amazing dedication, for your attention to detail and for being by our side in the last two years.
Again, thank you Spotlight Marketing for the amazing partnership and for doing such a wonderful job.

Gabriela Kitchen
Pure Creations

Call 250.415.8983

18 Demos Place, Victoria, BC V9A 7A7